{
  "ok": true,
  "domain": "offmarketsaas.com",
  "backing_store": "d1:offmarketsaas-db",
  "benchmark": {
    "slug": "saas-revenue-multiple-and-dormancy-cohorts",
    "title": "Off-Market SaaS Revenue Multiple & Ecosystem Pond Cohorts",
    "category": "saas_valuation_cohorts",
    "description": "Cohort-level revenue multiple bands, stranded user counts, seller maintenance burn, and dormancy averages across indexed off-market software ponds in offmarketsaas-db.",
    "source_db": "offmarketsaas-db.items",
    "cohort_n": 101178,
    "headline_metric_label": "Indexed Software Assets",
    "headline_metric_value": "101,178",
    "summary_stat": "101,178 assets across 12 ponds; top pond wordpress (39,659 assets, 1.43x implied ARR).",
    "breakdown": [
      {
        "pond": "wordpress",
        "assets": 39659,
        "stranded_users": 14312530,
        "avg_dormant_months": 100.8,
        "implied_arr_multiple": 1.43,
        "avg_zero_dollar_score": 54.4,
        "total_burn_usd": 354264,
        "mx_verified_cnt": 336
      },
      {
        "pond": "standalone_web",
        "assets": 35789,
        "stranded_users": 0,
        "avg_dormant_months": 58.2,
        "implied_arr_multiple": 1.43,
        "avg_zero_dollar_score": 38.6,
        "total_burn_usd": 316993,
        "mx_verified_cnt": 0
      },
      {
        "pond": "browser_addon",
        "assets": 7699,
        "stranded_users": 18834839,
        "avg_dormant_months": 51.5,
        "implied_arr_multiple": 1.43,
        "avg_zero_dollar_score": 50.2,
        "total_burn_usd": 38190,
        "mx_verified_cnt": 3240
      },
      {
        "pond": "vscode",
        "assets": 4777,
        "stranded_users": 2248931760,
        "avg_dormant_months": 63.9,
        "implied_arr_multiple": 1.43,
        "avg_zero_dollar_score": 9.6,
        "total_burn_usd": 390,
        "mx_verified_cnt": 0
      },
      {
        "pond": "ai_spaces",
        "assets": 3926,
        "stranded_users": 0,
        "avg_dormant_months": 30.3,
        "implied_arr_multiple": 1.77,
        "avg_zero_dollar_score": 38.1,
        "total_burn_usd": 0,
        "mx_verified_cnt": 0
      },
      {
        "pond": "atlassian_b2b",
        "assets": 3112,
        "stranded_users": 270107,
        "avg_dormant_months": 47.4,
        "implied_arr_multiple": 1.77,
        "avg_zero_dollar_score": 27.4,
        "total_burn_usd": 0,
        "mx_verified_cnt": 0
      },
      {
        "pond": "npm_pypi_saas",
        "assets": 2501,
        "stranded_users": 0,
        "avg_dormant_months": 63.2,
        "implied_arr_multiple": 1.43,
        "avg_zero_dollar_score": 34.9,
        "total_burn_usd": 2503,
        "mx_verified_cnt": 2445
      },
      {
        "pond": "apify_automation",
        "assets": 1576,
        "stranded_users": 8994806,
        "avg_dormant_months": 20,
        "implied_arr_multiple": 2.08,
        "avg_zero_dollar_score": 36.1,
        "total_burn_usd": 0,
        "mx_verified_cnt": 0
      },
      {
        "pond": "mobile_app",
        "assets": 1444,
        "stranded_users": 0,
        "avg_dormant_months": 51.8,
        "implied_arr_multiple": 1.43,
        "avg_zero_dollar_score": 36.2,
        "total_burn_usd": 68889,
        "mx_verified_cnt": 0
      },
      {
        "pond": "open_code",
        "assets": 373,
        "stranded_users": 0,
        "avg_dormant_months": 39.7,
        "implied_arr_multiple": 1.77,
        "avg_zero_dollar_score": 52.8,
        "total_burn_usd": 2209,
        "mx_verified_cnt": 205
      },
      {
        "pond": "buyer_rescue",
        "assets": 165,
        "stranded_users": 0,
        "avg_dormant_months": 118,
        "implied_arr_multiple": 1.43,
        "avg_zero_dollar_score": 35.3,
        "total_burn_usd": 0,
        "mx_verified_cnt": 0
      },
      {
        "pond": "shopify_b2b",
        "assets": 157,
        "stranded_users": 0,
        "avg_dormant_months": 58.2,
        "implied_arr_multiple": 1.43,
        "avg_zero_dollar_score": 24.2,
        "total_burn_usd": 0,
        "mx_verified_cnt": 0
      }
    ],
    "citation_snippet": "Shinn Company LLC (2026-11-14). \"Off-Market SaaS Revenue Multiple & Ecosystem Pond Cohorts\" [Benchmark, n=101,178]. 101,178 assets across 12 ponds; top pond wordpress (39,659 assets, 1.43x implied ARR). SHA-256: b3f294f3e285e3140a3f8b629b52a44fd1b233bb5e63ea653790624af05eedeb. Source: https://offmarketsaas.com/benchmarks/saas-revenue-multiple-and-dormancy-cohorts",
    "canonical_url": "https://offmarketsaas.com/benchmarks/saas-revenue-multiple-and-dormancy-cohorts",
    "api_url": "https://offmarketsaas.com/api/v1/benchmarks?slug=saas-revenue-multiple-and-dormancy-cohorts",
    "content_sha256": "b3f294f3e285e3140a3f8b629b52a44fd1b233bb5e63ea653790624af05eedeb",
    "published_date": "2026-11-14",
    "updated_at": "2026-11-14T09:56:14.476Z",
    "measurement_technique": "Automated D1 cohort aggregation across verified marketplace, extension, and standalone SaaS records",
    "variable_measured": [
      "ecosystem_pond",
      "asset_count",
      "stranded_users",
      "avg_months_dormant",
      "implied_arr_multiple",
      "annual_seller_burn_usd"
    ],
    "jsonld": {
      "@context": "https://schema.org",
      "@type": "Dataset",
      "name": "Off-Market SaaS Revenue Multiple & Ecosystem Pond Cohorts",
      "description": "Cohort-level revenue multiple bands, stranded user counts, seller maintenance burn, and dormancy averages across indexed off-market software ponds in offmarketsaas-db.",
      "url": "https://offmarketsaas.com/benchmarks/saas-revenue-multiple-and-dormancy-cohorts",
      "identifier": "saas-revenue-multiple-and-dormancy-cohorts",
      "datePublished": "2026-11-14",
      "dateModified": "2026-11-14T09:56:14.476Z",
      "license": "https://creativecommons.org/licenses/by/4.0/",
      "creator": {
        "@type": "Organization",
        "name": "Shinn Company LLC",
        "url": "https://offmarketsaas.com"
      },
      "measurementTechnique": "Automated D1 cohort aggregation across verified marketplace, extension, and standalone SaaS records",
      "variableMeasured": [
        "ecosystem_pond",
        "asset_count",
        "stranded_users",
        "avg_months_dormant",
        "implied_arr_multiple",
        "annual_seller_burn_usd"
      ],
      "distribution": [
        {
          "@type": "DataDownload",
          "encodingFormat": "application/json",
          "contentUrl": "https://offmarketsaas.com/api/v1/benchmarks?slug=saas-revenue-multiple-and-dormancy-cohorts"
        }
      ]
    }
  }
}